The president of MBC, Rupert Furdoch, serves as both creative lead and CEO, often having the final say in determining what is and is not aired. Furdoch’s public image is one of friendliness and trustworthiness, primarily due to his near autocratic control over the media.

Behind the scenes Furdoch is an egotistical megalomaniac, thinking of himself as some kind of elite being and his viewship merely the insects that he feeds upon.

Furdoch had taken on Swytch as a media icon, and after her angelic transformation she quit working for Furdoch. Furdoch did not take the news well, and vowed to do everything he could to ruin her career.


-Check this link for more information on him:

-He was a villain created by MoDaD in the MBI website

-He was inspired by Rupert Murdoch, who is an Australian American businessman.